Summary: ZType does not collect personal data for its own purposes. We use Google Analytics to understand site traffic and Google AdSense to display ads. Both services use cookies. You can manage or refuse cookies at any time. See details below.
1. Who We Are
ZType operates the free online typing game available at ztype.com. References to "we", "us", or "our" in this policy refer to the operators of ztype.com. For privacy enquiries, please use our contact page.
2. What Data We Collect
2a. Data You Provide
We do not require you to create an account, provide a name, or submit any personal information to use ZType. No registration is needed.
2b. Data Stored Locally on Your Device
ZType stores the following data only in your browser's localStorage. This data never leaves your device and is never sent to any server we control:
- Your chosen display name (default: "Player")
- High scores and game statistics (WPM, accuracy, level reached)
- Selected language preference
- Selected game mode (Classic or Kids)
- Cookie consent preference (accept / decline)
You can delete this data at any time by clearing your browser's site data for ztype.com, or by visiting your browser settings and clearing localStorage.
2c. Data Collected by Third-Party Services
ZType uses the following third-party services that may collect data independently of us. Please review their respective privacy policies:
3. Cookies and Tracking Technologies
A cookie is a small text file stored on your device by a website. Cookies are used to remember preferences, analyse traffic, and serve relevant advertising. Below is a description of the cookies used on ztype.com by category.
Strictly Necessary
These are required for the site to function. They cannot be disabled.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| ztype_cc | ztype.com | Stores your cookie consent preference (localStorage) | Persistent (until cleared) |
| ztype_* | ztype.com | Game scores, settings, language preference (localStorage) | Persistent (until cleared) |
Analytics Cookies (requires consent)
Used to understand how visitors use the site in aggregate. No individual is identified.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes users for traffic measurement | 2 years |
| _ga_* | Google Analytics | Session and campaign data | 2 years |
| _gid | Google Analytics | Identifies a session | 24 hours |
Advertising Cookies (requires consent)
Used to serve and measure advertisements. If you decline consent, non-personalised ads are shown instead.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| NID | Google / DoubleClick | Used to target and track ads served via Google AdSense | 6 months |
| IDE | Google / DoubleClick | Records ad interactions and measures conversions | 13 months |
| CONSENT | Stores user consent status for Google services | 2 years | |
| 1P_JAR | Ad personalisation and click tracking | 1 month | |
| ANID | Ad targeting based on interests | 13 months |
4. Google Analytics
ZType uses Google Analytics 4 (property ID: G-H47N5XXMVD), a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics collects information about how visitors use the site — including pages visited, time on site, referral source, and device type — and presents it to us as aggregated statistics. Google Analytics uses cookies to function. The data collected is transmitted to and stored on Google servers, which may be located in the United States.
We have enabled IP anonymisation in Google Analytics. Your IP address is truncated before being stored. We do not combine Google Analytics data with any other personal data we hold.
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on. Google's privacy policy is available at policies.google.com/privacy.
5. Google AdSense Advertising
ZType displays advertisements served by Google AdSense, operated by Google LLC. Google AdSense uses cookies — including the DoubleClick cookie — to serve ads that may be personalised based on your browsing history across websites that use Google advertising services.
If you have accepted advertising cookies (via our consent banner), Google may show personalised ads tailored to your interests. If you have declined advertising cookies, Google will show non-personalised ads based only on the content of the page you are viewing, not your browsing history.
How to control personalised Google advertising:
- Visit Google Ad Settings to opt out of interest-based advertising
- Visit aboutads.info/choices (USA) or youronlinechoices.com (EU) for broader opt-outs
- Use a browser extension such as uBlock Origin to block ad tracking
- Enable "Do Not Track" in your browser settings (note: not all advertisers honour this)
Google's advertising privacy policy: policies.google.com/technologies/ads
6. Managing Cookies
You can manage or withdraw your consent at any time using the cookie consent banner that appears at the bottom of the page on your first visit. You can also:
- Browser settings: Most browsers allow you to block or delete cookies. See your browser's help section for instructions.
- Clear site data: Clear cookies and localStorage specifically for ztype.com in your browser's privacy settings.
- Private browsing: Using Incognito / Private mode prevents cookies from persisting after you close the window.
Note: Disabling certain cookies may affect the display of advertisements but will not affect your ability to play ZType.
7. Your Rights Under GDPR (EU/EEA Residents)
If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):
You can request a copy of any personal data we hold about you.
You can ask us to correct any inaccurate data we hold about you.
You can ask us to delete your personal data ("right to be forgotten").
You can object to processing of your data for marketing or profiling purposes.
You can ask us to limit how we process your data in certain circumstances.
You can withdraw consent for analytics and advertising cookies at any time.
Since ZType does not collect personal data directly, most GDPR requests will be directed to our third-party service providers (Google). To exercise your rights against Google, please use Google's Data and Privacy tools. To exercise rights related to our own processing, contact us here.
You also have the right to lodge a complaint with your national data protection authority. In the EU, find your authority at edpb.europa.eu.
8. Your Rights Under CCPA (California Residents)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. ZType does not sell personal information. For CCPA requests, contact us.
9. Children's Privacy
ZType does not knowingly collect personal information from children under the age of 13 (or 16 in the EU/EEA). No registration is required to play. No data is transmitted to servers we control. ZType's game content is suitable for all ages, and Kids Mode is designed specifically for younger players.
If a parent or guardian believes their child has provided personal information through our contact form, please contact us and we will delete it promptly.
Note: Google AdSense ads shown on ztype.com may not show personalised ads to users identified as minors. Google's child safety policies apply to all AdSense content.
10. Data Transfers
ZType does not transfer personal data internationally on its own. However, our third-party service providers — including Google — may transfer and process data in the United States or other countries. Google relies on Standard Contractual Clauses approved by the European Commission for international data transfers from the EU/EEA.
11. Data Retention
ZType does not store personal data on its own servers. Data stored in your browser's localStorage persists until you clear it. Cookie data from Google Analytics and Google AdSense is retained according to Google's own retention schedules (typically 2 years for analytics cookies, up to 13 months for advertising cookies).
12. Third-Party Links
ZType content pages may contain links to external websites (e.g., TypeRacer, Monkeytype, TypingClub). We are not responsible for the privacy practices of these sites. We recommend reviewing their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will be revised accordingly. Continued use of ZType after a policy update constitutes acceptance of the updated policy. For significant changes, we will make reasonable efforts to notify users.
14. Contact Us
For any questions about this Privacy Policy, to exercise your data rights, or to report a privacy concern, please use our contact page. We aim to respond to all privacy enquiries within 30 days.